On their websites, real estate agents commonly have one or more of their listings designated as a featured property. Featured properties are often displayed on the homepage of agents' sites, making them more visible. An agent with a small number of listings may rotate his or her listings so that each one gets a chance to be "featured," whereas a busier agent may reserve this prime spot for only his or her top listings. If you're selling your single family home and want to get an offer quickly, being a featured property can help. Here are some ways to increase the probability of your listing being a featured one.
Price It Right
Agents don't want to feature a property in such a prominent space online unless it's priced properly. That's because no agents wants to field multiple phone calls from other agents saying they'd have interested clients if only the price were lower. There's a higher chance of your property being a featured property if you ensure that it's priced correctly. This means that you need to heed your agent's advice. It's easy to want to price the property higher than your agent recommends, but you need to remember that he or she is suggesting a price at which the house should sell.
Get It Staged
Houses that are professionally staged and then photographed tend to look far better than those that aren't in their online photos. When selecting properties to feature prominently on his or her website, an agent wants to choose listings that look professional and that quickly catch the eye of those browsing the site. While you have the right to set up your house the way you want to and even take the photos yourself, you can rest assured that the listing will look better — and also stand a better chance of being featured — if you have it staged.
Offer Several Enticing Features
Agents love to show off listings that are irresistible to buyers, so preparing your home accordingly before it hits the market is a good idea. Renovating the kitchen, bathrooms, and other key areas throughout the dwelling, as well as having a neatly manicured yard, enticing outdoor features such as a deck and swimming pool, can all add up to a listing that many potential buyers will covet — especially when they come across it with ease it on the homepage of your real estate agent.